"The closure of the Houston Street shop marks the end of an era for the retro-chic parlor that's been as much a hangout as a dessert destination. Owner Nick Morgenstern first opened on the Lower East Side in 2014, then expanded to the Houston Street flagship in 2018, where he went big with 80-plus flavors scooped from five stations-everything from cookies and cream to pineapple salted egg yolk, the kind of flavor curveball only he could dream up."
"But the end of the Houston Street shop doesn't mean the end of Morgenstern's. The ice cream maker, who trained as a pastry chef at Gramercy Tavern and Daniel, is keeping the brand alive through Morgenstern's Bananas , the soft-serve spin-off on Rivington Street, as well as online sales of pints, cakes and merch. "I love making ice cream and if all goes well, I will keep doing it," he said."
"Fans looking to scoop up one last taste before the flagship goes dark can expect a greatest-hits lineup in its final days. Morgenstern himself picked the shop's best sellers to take a bow: classic cookies and cream alongside the wild-card pineapple salted egg yolk. "Those two sum up the identity of Morgenstern's very well: an American classic and something truly unexpected," he explained."
Morgenstern's Houston Street flagship in Greenwich Village will close on October 12, ending a notable downtown ice cream destination. The shop opened after the original Lower East Side location and grew to offer over 80 flavors served from five stations, ranging from familiar cookies-and-cream to experimental pineapple salted egg yolk. The closure resulted from lease and property management issues tied to pandemic-era concessions, with the owner noting a good relationship with the landlord and agreeable timing. The brand will persist via Morgenstern's Bananas soft-serve on Rivington Street and continued online sales of pints, cakes, and merchandise. The final days will feature a greatest-hits lineup selected by the owner.
Read at Time Out New York
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