On a mission to make vegan mainstream, Berkeley festival grows
Briefly

On a mission to make vegan mainstream, Berkeley festival grows
"Entering its fifth year, the Bizerkeley Food Fest has expanded from a one-day festival to a week of events centered around vegan products. The festival kicks off Labor Day, Sept. 1, with a screening of the documentary They're Trying To Kill Us at the Berkeley Sports Basement and closes with the vegan food festival on Sept. 7 at the North Berkeley BART station."
"Erika Hazel, a Berkeley resident and vegan entrepreneur who has produced events, recipes, and writing and hoes by Bizerkeley Vegan on social media, launched the food festival in 2021. We have vendors coming in from Miami, New Orleans, Texas and other places, and they were really asking for more opportunities to interact with the Bay Area community, Hazel said about the motivation behind expanding the event to multiple days this year."
"The main objective of the festival is to move vegan products from niche to mainstream, and Hazel has already seen a lot of progress in that area during the previous five years. In 2021, operating under COVID social distancing restrictions, the first festival attracted roughly 1,000 people. The 2024 installment welcomed 6,000 attendees, and this year Hazel is expecting between 7,000 and 10,000 people."
Bizerkeley Food Fest expanded from a one-day event in 2021 to a week of vegan-focused events in its fifth year. Events run Sept. 1–7, beginning with a screening of the documentary They're Trying To Kill Us and concluding with the vegan food festival at North Berkeley BART station. Programming includes mixers, a fireside chat with plant-based chefs, and a VIP pre-order pick-up. Founder Erika Hazel launched the festival in 2021 and organized vendors from Miami, New Orleans, Texas, and beyond. The festival aims to move vegan products from niche to mainstream and expects 7,000–10,000 attendees after steady growth from 1,000 to 6,000.
Read at www.berkeleyside.org
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