"Here's how it works: diners grab a seat at the counter, and a slow-moving belt carries a parade of plates beneath glass domes. Each one holds a small portion of artisan cheese-think creamy wedges, crumbly hunks, oozy drizzles-all paired with a clever accompaniment, like tomato and chili jam or rose Turkish delight. You just pluck what catches your eye and make your own cheese plate."
"The idea is the brainchild of Mathew Carver, founder of London's Cheese Bar group. His cheese journey started modestly in 2014 with the Cheese Truck, slinging grilled cheese sandwiches at London markets and music festivals. But Carver noticed that even his most die-hard cheese-loving friends couldn't name a British cheese they were proud of. So he made it his mission to spotlight farmstead producers close to home."
"That mission eventually led to the first Cheese Bar restaurant in Camden, and later, Pick & Cheese in London's Seven Dials Market in 2019. The concept took its cue from the world's first sushi conveyor-belt: take something traditionally luxurious, strip away the snob factor and make it fun. The London spot became an instant hit. Berlin followed in 2025. Now, it's New York's turn."
Pick & Cheese will open its first U.S. outpost inside Shaver Hall, the new food hall taking over the former Lord & Taylor flagship on Fifth Avenue, in early 2026. Diners will sit at a counter as a slow-moving belt carries plates beneath glass domes, each holding small portions of artisan cheese paired with accompaniments like tomato and chili jam or rose Turkish delight. The concept originated with Mathew Carver, whose Cheese Truck began in 2014 and led to Cheese Bar in Camden and Pick & Cheese in London's Seven Dials Market in 2019. The conveyor format aims to remove snobbery and spotlight farmstead producers; Berlin received a location in 2025, and the Manhattan menu will emphasize American artisans.
Read at Time Out New York
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