"When South Korean chef Jun Lee opened his restaurant SOIGNE in Seoul 13 years ago, explaining what fine dining meant was part of the job. Customers would ask for a la carte items at his modern Seoul cuisine restaurant, which only serves a tasting menu, or question why a meal took so long. Today Lee finds himself answering different questions queries about flavor combinations, cooking techniques, and the philosophy behind his dishes."
"Chefs and culinary experts say part of the shift is driven by Netflix's cooking competition series Culinary Class Wars, where Lee recently appeared in the second season. The unscripted series pits acclaimed white spoon chefs including Michelin-starred restaurateurs against underdog black spoon challengers. The second season of Culinary Class Wars debuted at No. 1 on Netflix's Global Top 10 (Non-English TV) list in December, and has remained on the chart for five consecutive weeks."
Chef Jun Lee opened SOIGNE in Seoul 13 years ago and initially had to explain what fine dining meant to customers. Early diners asked for a la carte items or questioned why a meal took so long, while current diners ask deeper questions about flavor combinations, cooking techniques, and culinary philosophy. Netflix's Culinary Class Wars, featuring Lee and other chefs, showcased both acclaimed restaurateurs and underdog challengers and reached No. 1 on Netflix's Global Top 10 (Non-English TV). The show generated hundreds of thousands of booking attempts and heightened public interest in gastronomy.
Read at www.courant.com
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