"If you thought Myrtle Beach was just funnel cakes, mini golf, and sunburns, think again. The Grand Strand is getting a serious glow-up in 2026, and the food and beverage industry is leading the charge. We're talking Guy Fieri's largest entertainment concept yet, Tennessee's favorite distillery heading south, a 100-foot roller coaster, and enough live music to make Nashville jealous."
"Let's cut straight to the main event. Guy Fieri's Downtown Flavortown is opening in early 2026 at the former JC Penney location in Myrtle Beach Mall, and it's absolutely massive. We're talking 50,000 square feet of chef-driven cuisine, craft cocktails, a tiki bar, an indoor bowling alley, and arcade games that'll keep the kids (and let's be honest, the adults) entertained for hours."
"This isn't just a restaurant, it's a full-blown entertainment destination. The concept takes Fieri's signature bold flavors and cranks the volume up to eleven with an immersive dining experience that blends casual American fare with high-energy entertainment. For hospitality operators watching the evolution of experiential dining, Downtown Flavortown represents a masterclass in menu innovation meets entertainment value. The days of "just dinner" are officially over."
Myrtle Beach's Grand Strand is undergoing a major hospitality transformation in 2026 across 60 miles of coastline, driven by food, beverage, and entertainment projects. Guy Fieri will open a 50,000-square-foot Downtown Flavortown at Myrtle Beach Mall featuring chef-driven cuisine, craft cocktails, a tiki bar, indoor bowling, and arcades. Ole Smoky Distillery and Yee-Haw Brewing Co. are opening a joint indoor-outdoor location at Broadway at the Beach as their first site outside Tennessee. The corridor will add large-scale attractions including a 100-foot roller coaster and expanded live-music offerings, signaling a shift toward experiential dining and entertainment.
Read at Food & Beverage Magazine
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