Mountain Dew partnered with experimental fashion collective Brain Dead for a limited-edition summer collection that blends streetwear, art, and lifestyle. The collaboration merges Mountain Dew's neon-green energy with Brain Dead's surreal, graphic-driven aesthetic to create bold, playful pieces. The lineup emphasizes movement and personality, featuring a Disc Golf Jersey, matching T-shirt and shorts, plus accessories including a hat, socks, and a branded disc. Exclusive illustrations from Brain Dead contributor Kogan infuse fantasy-driven imagery into the neon palette, resulting in functional apparel and accessories that balance sports-ready utility with offbeat, surreal visuals.
Mountain Dew isn't just about the high-octane soda anymore. This summer, the brand has teamed up with experimental fashion collective Brain Dead for a drop that blurs the lines between streetwear, art, and lifestyle. The collaboration is a fearless move, one that takes Dew's familiar green edge and throws it into Brain Dead's surreal design universe. The result? A limited-edition collection that feels more like a cultural event than a standard merch release.
Brain Dead has built its name on pushing boundaries, always opting for the unexpected over the predictable. With founder Kyle Ng at the creative helm, the label has cultivated a global following for its graphic-heavy designs and avant-garde storytelling. Pairing that vision with Mountain Dew's spirit of adventure feels surprisingly natural. Both brands speak to communities fueled by creativity, individuality, and a sense of shared culture.
The lineup is designed for movement and personality. Leading the charge is a Disc Golf Jersey, tapping into outdoor energy while doubling as a statement piece. A matching T-shirt and pair of shorts continue the theme, blending functionality with the kind of offbeat artwork that makes Brain Dead instantly recognizable. Rounding it out are accessories - a hat, socks, and even a branded disc - items that anchor the collection with both humor and utility.
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