"Love is in the air, and it tastes like cherry and strawberry. Just when you thought Valentine's Day candy couldn't get any sweeter, MIKE AND IKE® drops a limited-time treat that's about to become your new favorite way to spread the love. Say hello to MIKE AND IKE® Flavor Crush: a fruity, chewy celebration of all things sweet, romantic, and downright delicious."
"The food and beverage industry knows that seasonal limited-edition products create buzz, drive foot traffic, and spark conversations. MIKE AND IKE® Flavor Crush is a textbook example of how beloved brands can tap into holiday excitement while delivering exactly what consumers crave: bold flavors, shareable formats, and that perfect Instagram-worthy aesthetic. This limited-time release features the classic chewy texture MIKE AND IKE® fans know and love,"
MIKE AND IKE® Flavor Crush is a seasonal Valentine's Day candy offering cherry and strawberry flavored chewy pieces. The product arrives in a 4.25 oz To/From box with a built-in label designed for gifting without extra wrapping. The formulation preserves the classic MIKE AND IKE® chew while emphasizing bold, shareable fruit flavors and an Instagram-friendly look. The release aims to generate retail buzz, drive foot traffic, and encourage impulse purchases during the holiday. Packaging and flavor choices target consumers seeking convenient, visually appealing treats for gifting, sharing, and indulgent snacking.
Read at Food & Beverage Magazine
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