"Starting Sept. 8, McDonald's will offer Extra Value Meals, which combine select entrées like a Big Mac, an Egg McMuffin or a McCrispy sandwich with medium fries or hash browns and a drink. Prices will vary by location, but McDonald's said Extra Value Meals will cost 15% less than ordering each of those items separately. To kick off the promotion, McDonald's will offer an $8 Big Mac meal or a $5 Sausage McMuffin meal for a limited time in most of the country. Customers in California, Alaska, Hawaii and Guam will have to pay $1 more for those meals."
""Today, too often, if you're that consumer, you're driving up to the restaurant and you're seeing combo meals priced over $10," Kempczinski said during a conference call with investors in August. "That absolutely is shaping value perceptions in a negative way. So we've got to get that fixed.""
McDonald's is cutting combo-meal prices by launching Extra Value Meals on Sept. 8, bundling select entrées with medium fries or hash browns and a drink. Extra Value Meals will cost about 15% less than purchasing items separately. The chain will promote limited $8 Big Mac and $5 Sausage McMuffin meals, with prices varying by location and a $1 premium in California, Alaska, Hawaii and Guam. Higher menu prices have depressed visits, especially among households earning under $45,000, and same-store sales growth recently reflected price increases rather than increased visits. McDonald's aims to restore value perception and hopes rivals may follow suit.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]