"Expect new cocktails, photo ops and plenty of cheer. The Queen of Christmas is decking the halls once again. Following a wildly successful debut , Mariah Carey's Holiday Bar is making its grand return this season, bigger, sparklier and even more "Mariah" than before. New Yorkers will once again get to sip, sing and sparkle at the pop-up, opening November 14 at the bar inside the new hotel UNTITLED at 3 Freeman Alley on the Lower East Side."
""We are honored to once again work with Mariah Carey, bringing her holiday world to life on an even grander scale," said Bucket Listers founder and CEO Andy Lederman in an official statement. "There is no better way to celebrate the season than with the Queen herself." Returning fans can expect all the classics from last year-like the "Letters to Mariah" postcard station and that inevitable burst of All I Want for Christmas Is You every 30 minutes-alongside some new treats."
"Exclusive merch and vinyl copies of Carey's beloved holiday albums will also be available, because no one leaves Mariah's bar empty-handed. If last year's New York run was any indication-complete with peppermint espresso martinis, tinsel-covered ceilings and a Christmas tree made entirely of Black Irish bottles-expect sensory overload in the best way possible. The pop-up is a Christmas fever dream, designed to convert even the grinchiest guest."
Mariah Carey's Holiday Bar reopens November 14 at the UNTITLED hotel's bar on the Lower East Side and expands to Los Angeles, Miami and Las Vegas. The pop-up features wall-to-wall holiday decor, Mariah-themed cocktails highlighting her Black Irish cream, glittery installations, and regular plays of "All I Want for Christmas Is You." Interactive elements include a "Letters to Mariah" postcard station, a "Queen of Christmas" homage wall, Santa's Sleigh photo ops, and recreated album backdrops for social photos. Exclusive merchandise and vinyl copies of holiday albums will be sold. The experience emphasizes sensory spectacle and festive cheer.
Read at Time Out New York
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