Lipton Hard Iced Tea launches Zero Sugar lineup

"Lipton Hard Iced Tea Zero Sugar strengthens our portfolio and position in the better-for-you hard tea space. With over 130 years of tea expertise, this new extension delivers zero sugar, lower calorie refreshment with the smooth, delicious Lipton flavor consumers expect and trust."

"Available now in four flavors - Half & Half, Raspberry, Lemon and Peach - the lineup delivers balanced sweetness and a light, flavor-forward taste. At 5% ABV, Lipton Hard Iced Tea Zero Sugar provides smooth, sessionable refreshment consistent with the brand's existing portfolio."

Lipton Hard Iced Tea introduces Lipton Hard Iced Tea Zero Sugar, a new product line addressing growing consumer interest in lower-calorie alcoholic beverages. The offering contains 95 calories with zero sugar and maintains 5% ABV for a sessionable drinking experience. Four flavors are available: Half & Half, Raspberry, Lemon, and Peach, each delivering balanced sweetness and light, flavor-forward taste. The brand leverages its 130 years of tea expertise to position this extension in the better-for-you hard tea segment. Distribution includes 12-count variety packs and 24-ounce cans of the Half & Half flavor.

Read at Bevindustry