"Boasting a winning combination of sweet and savory elements, this new variety is a brand-new take on a pair of American classics: apple pie for dessert and mac and cheese as a staple side dish. Among the wide variety of Kraft mac and cheese flavors, a blend of cheesy goodness mixed with spices and notes of tart apple might not be everyone's cup of tea, but it's a dessert-inspired dish worth checking out if only for the novelty."
"Heralding this brand-new offering is none other than Kraft-proclaimed "ultimate pie guy," Jason Biggs. In a nod to his infamous "American Pie" role, Biggs stars in an ad where he shows off the new Kraft mac and cheese only to have the lights dim and romantic music play in the background every time he picks up the bowl. Clearly, there's a sense of humor and fun surrounding the debut of this new flavor, while still maintaining a seriousness about sharing good food."
Kraft introduced a limited-time Apple Pie flavored Kraft Mac & Cheese, blending sweet apple pie spices with savory cheese. The product is available at Walmart for $1.48. The flavor pairs tart apple notes and dessert-inspired spices with classic cheesy elements, creating a sweet-and-savory side dish option. The offering presents a novel combination of two Thanksgiving staples by combining apple pie flavors with mac and cheese. Jason Biggs appears in advertising for the flavor, playing on his American Pie association to add humor and nostalgia. The release aims to generate conversation and seasonal interest among consumers.
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