Kraft Heinz plans to completely eliminate artificial colors from its U.S. products by the close of 2027, following a trend among major food companies responding to health worries and regulatory pressures. The FDA has already begun banning certain synthetic dyes due to safety concerns, especially affecting children. Kraft Heinz, which incorporates well-known products like Jell-O and Heinz ketchup, reports that 90% of its sales are already dye-free. This commitment aligns with efforts from other brands such as General Mills, further showcasing a collective industry shift towards eliminating synthetic food dyes.
Kraft Heinz is committing to eliminating all artificial colors from its U.S. products by 2027, joining a growing trend among food companies to address health concerns.
As the FDA begins to ban synthetic dyes like red dye No. 3, Kraft Heinz aims to align with new health regulations and consumer preferences.
HHS Secretary Kennedy emphasizes the dangers of petroleum-based dyes, adding pressure on food companies to remove potentially harmful ingredients from their products.
General Mills, like Kraft Heinz, is eliminating certified artificial colors from its U.S. offerings, confirming a significant shift in industry standards towards healthier food options.
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