Kombucha Brewers International (KBI) launched the first KBI Verified Seal for retail kombucha after more than a decade of advocacy and collaboration. The verification program aims to help consumers, retailers, and foodservice operators identify authentic fermented kombucha and distinguish it from shelf-stable or synthetically formulated "kombucha-like" products. Rapid category growth led to consumer confusion as some marketed products lack traditional fermentation methods or probiotic activity. The seal addresses industry needs by enabling operators to confidently select authentic, high-quality kombucha. GT's Living Foods became the first company to carry the seal. The program establishes three distinct verification categories.
The beverage industry just got a major transparency boost. After more than a decade of advocacy and collaboration, Kombucha Brewers International (KBI) has officially launched the first-ever KBI Verified Seal for retail kombucha products-a game-changing development that promises to revolutionize how consumers, retailers, and foodservice operators identify authentic fermented kombucha. For restaurant owners and beverage directors navigating the increasingly complex kombucha landscape, this new verification system addresses a critical challenge: distinguishing genuine fermented kombucha from shelf-stable or synthetically formulated "kombucha-like" products that flood the market.
"This seal is the culmination of countless hours from passionate brewers across the globe," said GT Dave, Founder of GT's Living Foods, whose company became the first to carry the KBI Verified Seal during their 30th anniversary celebration at Natural Products Expo West 2025. "It's an opportunity to help consumers better understand what real fermentation looks like and why it matters."
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