"In the late 1980s, the discount retail chain Kmart reinvented itself with a bold experiment called American Fare - an upscale grocery store on steroids. One of its most popular attractions was a food court. You could grab a beloved Mexican pizza from Taco Bell and polish it off with TCBY's white chocolate mousse frozen yogurt - all while grocery shopping. There was a Kentucky Fried Chicken, too. What a time to be alive - with two of America's most popular fast food selections nestled"
"Perhaps you wanted to buy some plants and a new washing machine while grocery shopping, too. You could do it all at American Fare. It was modeled after European warehouse-style grocery stores called hypermarkets - like Carrefour and Auchan - that blended a full supermarket with big box-style sections that felt more like Lowe's or Home Depot. For American Fare, Kmart partnered with a prominent Alabama-based supermarket chain called Bruno's that operated hundreds of grocery stores, including the small grocery store all Southerners love:"
In the late 1980s Kmart launched American Fare as an upscale hypermarket modeled on European Carrefour and Auchan concepts. The format paired a full supermarket with big-box departments offering appliances, plants, and home goods, plus service tenants such as a bank, hair salon, and pharmacy. A substantial food court featured national quick-service brands including Taco Bell, KFC, and TCBY. A massive on-site retail scratch bakery produced donuts and cupcakes. Kmart partnered with Bruno's to operate the grocery side, and the first location measured 244,000 square feet with more than 80 registers and thousands of parking spaces.
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