"Justine Doiron mostly cooks for the internet, as the recipe developer and content creator better known as @justine_snacks. Eli Sussman mostly cooks for customers, as the partner and executive of Gertrude's in Brooklyn, though he also moonlights as the meme-maker and video star behind the hospitality industry-focused page @thesussmans. Neither of them ever planned to be a professional poster - before finding their way to food, both of them got their start in the corporate world, Doiron in public relations and Sussman in advertising and marketing."
"Samesa lasted eight years, across multiple locations and various permutations. I now feel comfortable coming to terms with the fact that I closed something. That is a very emotionally challenging aspect of owning a restaurant, especially while being the chef. It's a creative endeavor paired with a business endeavor, and you have to come to terms with your own ego. Closing something that you're passionate about [means] you have to admit it's not working from a business standpoint."
Justine Doiron is a recipe developer and content creator known as @justine_snacks and primarily produces food for online audiences. Eli Sussman is partner and executive of Gertrude's in Brooklyn and also makes hospitality-focused memes and videos as @thesussmans. Both started in corporate roles—Doiron in public relations and Sussman in advertising and marketing—and neither planned to become professional posters. Sussman notes that Samesa ran for eight years and that closing a restaurant is emotionally difficult because it merges creative passion with business realities and requires confronting ego and admitting when a venture is not financially viable. Doiron links a relentless treadmill feeling to the collision of creativity and business.
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