Dunkin' has announced a new summer drink, the Pink Spritz Refresher, launching on May 29, 2025. This drink features a blend of guava, orange, and passionfruit, targeting consumers looking for a lighter caffeine option as a refreshing alternative to traditional coffee. In a strategic move to capture fans of Starbucks' former Iced Guava Passionfruit Drink, Dunkin’ seeks to fill this market gap. Additionally, the company is rolling out a promotion offering all medium Refreshers at only $3, making their new summer flavors accessible to everyone, enhanced by a vibrant advertising campaign.
Dunkin' is launching a new summer Refresher flavor called Pink Spritz, a fizzy blend of guava, orange, and passionfruit, in response to customer demand.
Available from May 29, 2025, the Pink Spritz Refresher aims to fill the gap left by Starbucks' discontinued guava and passionfruit drinks, offering a lower-caffeine option.
Dunkin' is promoting its Refreshers with a $3 deal all summer long, making it easy for customers to try the new Pink Spritz and other flavors.
The Pink Spritz Refresher will be featured in a vibrant new ad campaign starring 'Summer House' star Paige DeSorbo, catching the attention of summer drinkers.
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