July's delivery sales surge, but takeaway trends remain steady - London Business News | Londonlovesbusiness.com
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July's delivery sales surge, but takeaway trends remain steady - London Business News | Londonlovesbusiness.com
"Britain's top restaurant groups experienced strong growth in at-home dining in July 2025, with total delivery and takeaway sales increasing by 13.5% year on year, CGA by NIQ's latest Hospitality at Home Tracker reveals. This represents a sharp uplift compared to previous months of flat or marginal growth. The boost is supported by robust delivery performance, which saw sales climb by 15.8%, alongside a 9.5% increase in combined total order numbers, indicating improved frequency and consumer confidence in the delivery market."
"Overall, the at-home market in July reflects a return to form for delivery after a muted summer so far, due to mixed weather and ongoing uncertain consumer confidence. Total order volume for delivery exceeded 2.95 million, with takeaway orders just shy of 2.32 million. This data demonstrates a healthy appetite across both formats, but a noticeable preference for delivery-led convenience, as operators tap into sporting and cultural events and summer's feel-good factor, bringing the party to consumers who choose to stay at home to celebrate."
Total delivery and takeaway sales rose 13.5% year-on-year in July 2025, driven primarily by delivery sales growth of 15.8% and a 9.5% increase in combined order numbers. Takeaway and click-and-collect sales grew more modestly at 8.4% year-on-year. Delivery order volume exceeded 2.95 million while takeaway orders were just shy of 2.32 million, reflecting a clear consumer preference for delivery-led convenience. Operators capitalised on sporting and cultural events and summer sentiment to attract at-home celebrations. Building on delivery momentum requires value, consistency, experience-led innovation, partnership marketing, promotional alignment, digital engagement and improved fulfilment capabilities.
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