Johnnie Walker Revives a Rare Golf Tradition with the Blue-in-One Challenge and Devereux Collab | stupidDOPE
Briefly

Johnnie Walker has revitalized its Blue-in-One Challenge, originally launched in 1926, by offering modern prizes to golfers hitting a hole-in-one on Par 3s or verified courses by May 31, 2025. Instead of Scotch, winners will receive a personalized Sunday Golf Bag designed through a partnership with Devereux Golf, emphasizing craftsmanship and storytelling. This initiative connects the heritage of golf with contemporary experiences, promoting accessibility and engagement in the evolving sport, while maintaining the celebratory spirit associated with Johnnie Walker.
Johnnie Walker is reviving its Blue-in-One Challenge, rewarding golfers who hit a hole-in-one on Par 3s or verified digital courses with themed golf bags.
The modernized challenge invites golfers to showcase their achievements digitally, merging traditional celebration with contemporary gameplay and lifestyle.
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