Johnnie Walker Brings "Spirit of the Cup" Pop-Up to NYC for Golf's Biggest Rivalry | stupidDOPE | Est. 2008

"Golf fans in New York City just had a reason to raise a glass. Johnnie Walker, one of the most recognized names in whisky, took its "Keep Walking" ethos to the streets of Manhattan and Brooklyn with a multi-day pop-up experience celebrating golf's most legendary rivalry. Running from Wednesday, September 24, through Sunday, September 28, the activation combined the best of sport, style, and spirits in a way that only Johnnie Walker could deliver."

"Rather than settling for a traditional watch party, Johnnie Walker opted for an immersive, fan-first approach that allowed enthusiasts to step into the action in unexpected ways. Across four days, the brand's custom truck made stops at some of the city's hottest venues - from The Lawn Club to X-Golf Brooklyn - bringing the spirit of the competition to fans who wanted more than just a television screen and a bar stool."

"Cocktail culture played a starring role throughout the event series. Johnnie Walker mixologists served a lineup of golf-inspired drinks, including the fan-favorite Keep Walking 18 cocktail, a nod to the iconic 18 holes that make up a round of golf. Presented in sleek custom cups, the drinks were crafted to complement the excitement of each day's matches while encouraging attendees to linger, socialize, and share the moment."

Johnnie Walker brought its 'Keep Walking' ethos to Manhattan and Brooklyn with a multi-day pop-up celebrating a legendary golf rivalry from September 24–28. A custom truck visited venues including The Lawn Club and X-Golf Brooklyn, offering immersive, fan-first experiences that went beyond traditional watch parties. Mixologists served golf-inspired cocktails such as the Keep Walking 18 in custom cups. Interactive street golf games allowed attendees to test short-game skills. Activations included exclusive giveaways from the Johnnie Walker x Devereux Golf "Spirit of the Cup" capsule and emphasized connection, celebration, and a stylish blend of sport and spirits.

Read at stupidDOPE | Est. 2008