"HOLMES: The flour-milling business was created by Harmon S. Holmes. ULABY: His great-great-grandfather. HOLMES: And then there's Howard Samuel Holmes, and then Howard Sumner Holmes. ULABY: His grandfather. His dad is also Howard Holmes, and so is his baby boy. But great-grandmother Mabel invented Jiffy corn bread mix during the Great Depression. Jiffy mix cost 10 cents a box back then. Right now, 50 cents at Walmart. That old-fashioned package, says Holmes, sells itself."
"It also makes Jiffy cake mix, Jiffy pie crust, brownies. HOWARD S HOLMES II: So we have buttermilk biscuit running here. Firing off the line at about 75, 80 boxes a minute. ULABY: Howard S. Holmes II. He runs the Chelsea Milling Company, best known for Jiffy mix. HOLMES: You see the mix packages being pushed into those chutes. And then it gets sealed, weighed, layers of food safety, metal detected."
Jiffy corn muffin mix has been produced by the Chelsea Milling Company in southeast Michigan since 1901 and remains family-owned across five generations. The product line includes corn muffin mix, cake mix, pie crust, and brownies, with production lines running at roughly 75–80 boxes per minute and multiple food-safety checks. Great-grandmother Mabel created the cornbread mix during the Great Depression; the product sold for 10 cents then and about 50 cents now. Thanksgiving represents peak season for the brand. The packaging is described as old-fashioned, and the company historically operated without a formal marketing or advertising department.
Read at www.npr.org
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