""In theory it's not the easiest time to return, but conversely I think it's the perfect time," he said. "The mid-market needs excitement, surprise and delight, and that's exactly what I am planning on delivering.""
""A lot of time and energy has gone into evolving the Jamie's Italian concept," he said. "This marks an exciting new chapter for both Jamie's Italian and Brava, and reflects our commitment to reimagining the high street with exceptional, modern hospitality.""
""one of the world's most recognised chefs with a highly capable operator and the long-term investment"
Jamie Oliver will relaunch Jamie's Italian in London's Leicester Square next spring through a partnership with Brava Hospitality Group. Brava operates Prezzo and will oversee the brand's UK revival. Jamie's Italian once had around 40 UK sites before collapsing in 2019 with hundreds of job losses. The brand survived overseas with more than 30 restaurants in 25 countries but disappeared from British town centres. Oliver will take a hands-on role in menu development, ingredient sourcing, staff training, and creative direction. Brava aims to reinvent casual Italian dining and reimagine the high street with modern hospitality.
Read at Business Matters
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