"One of America's favorite cookies has gotten a makeover - and it's aimed squarely at Gen Z. Chips Ahoy has released one of its largest cross-brand collaborations in partnership with Netflix's "Stranger Things," which returns for its final season on November 26. The inky black soft chew cookies evoke the show's dark aesthetic, with an '80s-themed package that would fit perfectly in Winona Ryder's kitchen."
"Chris Park, Mondelez International's Director of Savory Revenue Growth Management, was the project lead on the "Stranger Things" collaboration in his former role as Director of Chips Ahoy Innovation. "From our brand point of view, we really want new ways to connect with our consumers, especially that Gen Z audience, and what better way to do that than with "Stranger Things"?" Park told Business Insider. "Partnerships, I think, are one of the biggest things that we can do to be part of the cultural conversation.""
Chips Ahoy launched a Stranger Things–themed cookie collaboration featuring inky black soft-chew cookies and an '80s-style package timed with the show's final season. The release targets Gen Z by tapping the show's cultural resonance and aesthetic. Mondelēz is pursuing faster product innovation to capture emerging flavor trends and changing snack preferences. Well-integrated cross-brand partnerships that feel authentic can be difficult but can produce viral sales, shape social conversation, and expand audiences. The snack industry is adapting to Gen Z tastes through collaborations and quicker innovation cycles to remain culturally relevant.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]