"Launched in July 2025, Fan Style is a digital feature that lets users build, name, and share their custom orders directly through the Taco Bell app. When other users order those creations, the original creator earns reward points - and as an item's popularity rises, so does the chance for it to make an appearance on Taco Bell's national menu."
"Brock's California Crunchwrap is a fan-crafted twist on Taco Bell's iconic Crunchwrap Supreme. Instead of the usual seasoned ground beef, Brock's version uses grilled steak, then adds seasoned fries - a nod to California's popular California burrito style - along with guacamole and layers of lettuce, tomatoes, and sour cream, all wrapped in a crunchy corn tostada. You may expect that the creator of the California Crunchwrap hails from the namesake state, but in fact, Brock is from Michigan."
Fan Style launched in July 2025 as a digital feature that lets users build, name, and share custom Taco Bell orders through the app, with creators earning reward points when others order their items. Popular items from Fan Style can earn placement on Taco Bell's national menu, representing the brand's most significant fan-driven innovation. The California Crunchwrap, selected from more than 40,000 submissions, swaps seasoned ground beef for grilled steak and adds seasoned fries, guacamole, lettuce, tomatoes, sour cream, and a crunchy corn tostada, blending California burrito elements with the Crunchwrap format. Brock, the creator, is from Michigan.
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