Cracker Barrel is implementing changes, including new menu items and decor refreshment, to reinvigorate interest in its restaurants. CEO Julie Masino indicated that the chain's relevance had diminished, prompting the need for a turnaround strategy. Renovations have only occurred in a small percentage of locations, maintaining nostalgic elements with updated aesthetics. Customer feedback from a previous visit reflected mixed opinions on food quality, with some loyal patrons satisfied and others noting a decline over the years. The impact of tariffs also poses challenges to the restaurant's pricing strategy.
Cracker Barrel's turnaround effort includes new dishes like pancake platters and campfire meals, aiming to restore its relevance in the competitive restaurant market.
After a year of plans for big changes, CEO Julie Masino acknowledged that Cracker Barrel's previous status had diminished and emphasized the need for improvement.
Responses from patrons revealed a divide; some cherished the nostalgic food and decor, while others noted a decline in food quality over the years.
Renovations have taken place in only a fraction of the 660 locations, with changes mainly to aesthetics, while the food quality remains a concern for many.
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