The article discusses the journey of Chacon and Ball who, despite initial skepticism from friends, successfully launched Now and Then, a unique coffee experience in Nashville. Initially a pop-up at Brock's Bar Continental, the business quickly evolved into a permanent residency at Brock's new location. They drew inspiration from Japanese jazz kissa bars and have attracted a diverse clientele, including celebrities. Brock praised their dedication to craftsmanship and willingness to innovate, which resonated with their vision of community-focused engagement and expanding the coffee-drinking experience.
When we first pitched this to our friends in Florida, all of them thought we were insane, and that we'd never get anyone to pay more than $5 for a cup of coffee.
You know that if they have a Leica, they care about the same small details and craftsmanship as you. I saw them eating pizza at a table beside me and made a remark about the Leica.
Their passion for perfection inspires me the most. We need more people who aren't scared to take chances and question traditions.
Chacon and Ball set out to meet every patron at their level and to expand their horizons.
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