"I grew up in the food industry. My grandfather owned a candy store when I was a kid. I used to work there with him and learn about all the new candy and how the business ran. As a teenager, he worked at a supermarket, first as a stock boy before becoming a receiving manager. This job allowed him to meet brand representatives and exposed him to the larger business side of the food world."
"By the time a new snack is out on shelves, his followers have already seen all the details. Instead of breaking news about politics or sports, this account covers chips, cookies, coffee drops, and drive-thru launches with the same urgency as the final seconds of the Super Bowl or even the presidential election. These posts about releases are hitting his feed before brands officially announce them to the public."
Mark Vayntraub operates @markie_devo, an Instagram account with over 200,000 followers dedicated to breaking news about snack and food product releases before official announcements. The account covers major brands including Crumbl, Starbucks, McDonald's, and Oreo, treating food launches with the same urgency as major news events. Vayntraub's passion for food content stems from childhood experiences working in his grandfather's candy store and later as a supermarket employee, where he gained insider knowledge of the food industry and product releases. Friends encouraged him to share product updates on Instagram, which evolved into a dedicated following. Despite pursuing medical school and leaving marketing, Vayntraub has consistently posted food content for ten years, building a community of followers eager for his next food release announcement.
#food-product-releases #social-media-influencer #snack-culture #brand-marketing #instagram-content-creator
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