How Texas Roadhouse's Iconic Rolls Go From The Kitchen To Your Table - Tasting Table

"On a Reddit thread, a person who claimed to work in Texas Roadhouse's bakery said that the ingredients - including the powdered dough mix, sugar, and yeast - are mixed into 50-pound balls before being rolled out by hand into sheets, then cut into rolls. "It is a time consuming process that would be so much easier and faster if it was frozen dough," they said, noting that most of Texas Roadhouse's food is made from scratch."

"Texas Roadhouse has built its brand identity on its kitsch Western decor and juicy steaks, but there's a more iconic item that tends to dominate consumers' attention at the chain: The basket of free sweet rolls that arrives at your table, accompanied by honey cinnamon butter. The rolls are uniform, with very little discrepancy in size and flavor. With quality assurance like that, you'd expect that these rolls are frozen beforehand and heated up in stores, but that is far from the truth."

Texas Roadhouse is known for free sweet rolls served with honey cinnamon butter and consistent roll quality. The rolls are made in-house from a powdered dough mix combined with sugar and yeast, formed into 50-pound dough balls, rolled by hand into sheets, and cut into individual rolls. Employees report the process is time-consuming and physically demanding, with reports of cutting thousands of rolls for holidays. The chain claims to bake bread every five minutes. Frozen rolls and cinnamon butter are offered as a Thanksgiving pre-order at about $4.99 per dozen plus $1.99 butter, and customers can order half-dozen or dozen rolls online for pickup.

Read at Tasting Table