How Chipotle lost its sizzle
Briefly

How Chipotle lost its sizzle
"In a K-shaped economy where the few with money are still spending while everyone else is anxious about rising prices and keeping their jobs, Chipotle is stuck in a sour spot. It isn't a destination for the rich. Instead, it is a skippable splurge for those looking to save. "Our guests [are] placing heightened focus on value and quality and pulling back on overall restaurant spending," Chipotle Chief Executive Scott Boatwright said last week after announcing earnings."
"The burrito staple opened 334 new locations last year, bringing its total to roughly 4,000. The company's net income was $1.5 billion in 2025, virtually flat compared to the year prior. Its comparable sales lost steam with a roughly 2% decline in 2025 following a 7.4% increase in 2024. In an earnings call earlier this month, executives estimated that same-store sales would be about flat in 2026, with 350 to 370 new restaurants slated to open."
Chipotle Mexican Grill posted its worst year in company history, marking the first same-store sales decline since going public. Comparable sales fell about 2% in 2025 after a 7.4% increase in 2024, while net income remained roughly flat at $1.5 billion. The chain opened 334 restaurants last year, reaching about 4,000 locations, and plans to open 350–370 in 2026. Executives project flat same-store sales for 2026. The downturn reflects a broader slowdown in the fast-casual segment as consumers facing rising prices and job uncertainty reduce discretionary restaurant spending and prioritize value.
Read at Los Angeles Times
Unable to calculate read time
[
|
]