""Yami gives brand owners instant access to consumers directly, and that is one of the attractive aspects of the platform," says Kazu Ito, a senior vice president at Mitsubishi Corporation. This partnership allows Japanese manufacturers to bypass the slow grind of securing shelf space with U.S. retailers."
""It was pretty random," recalls Alex Zhou, Yami's founder. "We weren't actively raising money. We had already broken even, we had positive cash flow." The meetings revealed that Mitsubishi could offer more than just capital."
Mitsubishi Shokuhin, Japan's largest food wholesaler, is partnering with Yami, a U.S. e-commerce platform, to reach American consumers. This partnership emerged from an internship by a Mitsubishi-sponsored MBA student at Yami. The collaboration aims to increase the availability of Japanese food and beverage brands in the U.S. market. Yami's platform provides brand owners with direct consumer access, allowing Japanese manufacturers to avoid traditional retail challenges. Mitsubishi Shokuhin generated approximately $14 billion in revenue last fiscal year, indicating its significant market presence.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]