"Lawrence Longo is certain about one thing: America needs a great national pizza brand. Not just a chain that cranks out slices, but a name that stands for quality, heritage and the kind of flavor people will travel for. "Our goal is to be that premium slice shop in America," he tells Restaurant Influencers host Shawn Walchef. That mission is at the heart of his work growing Prince St. Pizza from a single shop into a brand with locations across the country."
"The story started on a block in New York City's SoHo neighborhood, where the original Prince St. Pizza has been drawing crowds for years. Its pepperoni square slice is an icon: crispy-edged, overflowing with curl and dripping with flavor. Longo was a fan before he was a partner. "I used to go in as a customer," he says. "I loved the pizza; I loved the energy in the shop. I could feel how much it meant to people.""
"That connection turned into conversations. Longo got to know the owners, learning not just about the recipes but about the pride and history behind them. "We started talking about what it could be," he recalls. "I told them, 'This isn't just a slice shop. This is a brand that could mean something in every city.'" Eventually, that dialogue became a partnership, grounded in a shared commitment to keep the product and culture intact. Now the expansion is real. This interview took place inside a new Prince St. Pizza in Las Vegas, just steps from the Strip."
Lawrence Longo is leading the expansion of Prince St. Pizza from a single SoHo shop into a national premium pizza brand focused on quality, heritage and consistent taste. The brand’s iconic pepperoni square slice features crispy edges, pronounced curl and rich flavor that fans associate with New York. Longo transitioned from customer to partner and built relationships with the original owners to preserve recipes, pride and culture. New locations, including a Las Vegas shop near the Strip, are chosen carefully to deliver the same experience and ensure that every bite evokes the feeling of being in New York.
Read at Entrepreneur
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