"Each year after Thanksgiving, people flock to TikTok to show off the elaborate sandwiches they build out of their holiday meal leftovers. The ritual, going strong for at least four years now, is often paired with a viral audio clip from the quintessential '90s sitcom Friends describing the perfect sandwich made out of holiday leftovers. The sandwich, starring an extra slice of gravy-soaked bread in the middle, is known as " the moist maker.""
"This Thanksgiving, Heinz-maker of ubiquitous and inoffensive condiments like ketchup and mustard-is escalating matters considerably by introducing a squeeze bottle gravy designed to engineer the "ultimate Thanksgiving leftovers sandwich." The squeeze bottle, labeled "leftover gravy," actually comes empty in a special kit paired with a jar of Heinz turkey gravy and instructions that quote the Friends episode. The limited edition kit will be for sale through Walmart.com."
"A social media favorite among millennial sitcom-lovers, the Moist Maker epitomized an obsession with holiday food crafted with care and detail," Heinz Associate Director of Brand Communications Jamie Mack said in a press release, adding that the gimmick is a celebration of fans who "share an irrational love" of the moist maker. The concept of squeeze bottle gravy prompts many further lines of inquiry."
Millions of people recreate elaborate Thanksgiving leftover sandwiches on TikTok, often invoking the '90s sitcom Friends' Moist Maker — an extra slice of gravy-soaked bread in the center. Heinz introduced a limited-edition squeeze-bottle kit labeled "leftover gravy" that ships empty alongside a jar of Heinz turkey gravy and instructions quoting the Friends episode. The kit will be available on Walmart.com. Heinz framed the Moist Maker as epitomizing an obsession with holiday food crafted with care and detail and said the gimmick celebrates fans who "share an irrational love" of the sandwich. The squeeze bottle raises questions about convenience, usage, and gravy temperature.
Read at Fast Company
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