"On Thursday, Jan. 22, the longtime Sonoma County resident celebrated his 58th birthday by posting an Instagram video that showed him without his signature spiky blonde locks and goatee, and instead with a neatly parted brown hairdo. The post was simply captioned, "New Year. New Guy. New Look." A week later, Fieri revealed the look was part of a Super Bowl commercial for home appliance maker Bosch. Now, the company has released the extended version of the 30-second ad ahead of its airing on Sunday, Feb. 8."
"In the ad, Fieri's bland and buttoned-up "JustaGuy" persona turns into the larger-than-life character that audiences know when he uses Bosch products. Fieri's French bulldog, Cash, also makes an appearance in the ad, growing blonde spiky hair alongside Fieri. In a Thursday, Feb. 5 news release from the home appliance maker, Fieri said he "can't wait to help fans feel more like a 'Bosch.'" "I've been a long-time Bosch guy," said Fieri in the news release. "In the kitchen and around the ranch, these are products that my family and I reach for, so working with the brand was a no-brainer.""
Guy Fieri revealed a clean-shaven look on Jan. 22 for his 58th birthday by posting an Instagram video showing neatly parted brown hair and captioned, "New Year. New Guy. New Look." He later confirmed the look was part of a Super Bowl commercial for home appliance maker Bosch. Bosch released the extended 30-second ad ahead of its Feb. 8 airing. In the ad Fieri's bland, buttoned-up "JustaGuy" persona transforms into his larger-than-life self when using Bosch products. His French bulldog Cash also appears and undergoes a similar hair change. The commercial will air in the second quarter of Super Bowl LX.
Read at The Mercury News
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