A Grey Goose Last Serve Bar pop-up activates Vanderbilt Hall in Grand Central from August 27-29, timed with the U.S. Open opening days. The pop-up offers complimentary tiny 'tini samplers of the Honey Deuce and the Espresso Martini during evening and late-night hours. More than 60 percent of fans rely on mass transit to reach the Billie Jean King National Tennis Center, making Grand Central an unofficial extension of the tournament. Grey Goose has been the U.S. Open's official vodka for 19 years, and 2024 Honey Deuce sales reached 556,000 units, totaling $12.8 million.
Dubbed the "Last Serve Bar," the pop-up takes over the east side of Vanderbilt Hall from August 27-29, timed perfectly with the opening days of . The idea is simple but genius: Give fans rushing to and from Flushing Meadows one more chance to raise a glass before their train home. Because what's a match without the tournament's unofficial accessory, that frosty highball dotted with three honeydew melon "tennis balls"?
Open daily from 5-8 pm and again from 10 pm-1 am, the bar will serve complimentary "tiny 'tini" samplers of both the Honey Deuce and another Grey Goose cult favorite, the Espresso Martini. Think of it as a nightcap with better lighting than the subway platform. With more than 60-percent of fans relying on mass transit to get to the Billie Jean King National Tennis Center, Grand Central is basically the unofficial fifth stadium of the Open.
Grey Goose has been the official vodka of the U.S. Open for 19 years and the Honey Deuce has long since evolved from gimmick to cultural phenomenon. In 2024 alone, the USTA sold a record-setting 556,000 Honey Deuces, racking up $12.8 million in sales-a stat that makes it not just the most Instagrammable accessory of the tournament, but arguably its economic MVP.
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