"These growth figures don't scream of the Greggs of old but, on a struggling high street, today's update offers a rare picture of stability. It also shows us how Greggs is moving from high-energy upstart to mature business growing through the expansion of its footprint rather than footfall. Opening four shops a week in 2025 is impressive only if these sites actually expand the brand and don't cannibalise existing revenues."
"Sausage roll saturation with few meaningful levers to pull for the next wave of stellar growth is a prospect well grasped by now, and means Greggs is the most shorted company on the UK market. This year is more dependent on the inflationary backdrop than I'm sure the company is comfortable with. If price pressures ease and curious consumers are happy to stop by a shiny new Greggs, the expansion plans could well pay off."
Total sales for the three months to 27 December rose 7.4% to £2.15 billion, up from 6.8% a year earlier. Greggs outperformed competitors and increased its market share of visits despite subdued consumer confidence in the food-to-go sector. The company made good progress in 2025 amid a challenging year. Results suggest stability on a struggling high street and indicate a transition from high-energy upstart to a mature business expanding its footprint rather than relying on footfall. Opening four shops a week risks cannibalising existing revenues, market saturation limits growth levers, and performance depends heavily on the inflationary backdrop and consumer response to new sites.
Read at London Business News | Londonlovesbusiness.com
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