"How does The Hershey Co. continue to position Reese's as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese's trust in the first place?"
"Hershey said Wednesday that Reese's Peanut Butter Cups are made the same way they always have been, with milk chocolate and peanut butter that the company makes itself from roasted peanuts and a few other ingredients, including sugar and salt. But some Reese's ingredients vary, Hershey said."
"As we've grown and expanded the Reese's product line, we make product recipe adjustments that allow us to make new shapes, sizes and innovations that Reese's fans have come to love and ask for, while always protecting the essence of what makes Reese's unique and special: the perfect combination of chocolate and peanut butter,"
Brad Reese, grandson of Reese's inventor H.B. Reese, accuses The Hershey Co. of substituting milk chocolate and peanut butter in many Reese's products with compound coatings and peanut crème. Hershey acknowledges some recipe changes while insisting Reese's Peanut Butter Cups remain made with milk chocolate and peanut butter produced from roasted peanuts, sugar and salt. The company attributes some adjustments to product line expansion, innovation demand, and high cocoa prices prompting manufacturers to use less chocolate. Brad Reese said he believes the changes harm the brand and recently discarded a new Reese's product he found disappointing.
Read at Boston Herald
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