"Brad Reese, 70, said in a Feb. 14 letter to Hershey's corporate brand manager that for multiple Reese's products, the company replaced milk chocolate with compound coatings and peanut butter with peanut creme. "How does The Hershey Co. continue to position Reese's as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese's trust in the first place?""
"Hershey said Wednesday that Reese's Peanut Butter Cups are made the same way they always have been, with milk chocolate and peanut butter that the company makes itself from roasted peanuts and a few other ingredients, including sugar and salt. "As we've grown and expanded the Reese's product line, we make product recipe adjustments that allow us to make new shapes, sizes and innovations that Reese's fans have come to love and ask for, while always protecting the essence of what makes Reese's unique and special: the perfect combination of chocolate and peanut butter," the company said."
Brad Reese, 70 and grandson of H.B. Reese, criticized The Hershey Co. for replacing milk chocolate with compound coatings and peanut butter with peanut creme in multiple Reese's products. H.B. Reese invented Reese's Peanut Butter Cups in 1928 and his six sons sold the company to Hershey in 1963. Hershey acknowledges some recipe changes while maintaining that Reese's Peanut Butter Cups remain made with milk chocolate and peanut butter produced from roasted peanuts, sugar and salt. High cocoa prices have driven experimentation with less chocolate, and Hershey frames recipe adjustments as enabling new shapes, sizes and innovations while protecting the chocolate-and-peanut-butter combination.
Read at www.cbc.ca
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