"This hard truth is echoed by SmartSense's "Frozenomics" study of 1,000 U.S. adults (21+). Sixty-three percent (63%) of respondents say their financial situation has worsened over the past 12 months, and 65% report their grocery budgets have tightened. More than half - including 66% of Gen Z (respondents born 1997-2004) - are finding relief in an unlikely place: the frozen aisle."
"Gen Z is turning to frozen food for financial relief more than any other generation. In the past six months, 57% say they've bought more frozen food to cut costs, compared with just 30% of Boomers. Nearly eight in ten Gen Zers (77%) say their economic situation has worsened - making them the hardest hit generation - and 66% plan to buy even more frozen food moving forward if grocery prices continue to rise."
"A Cambridge University study from 2011 examines how frozen shifted from a luxury item to a household staple in post-World War II America. Back then, the convenience of "TV dinners," was too great to pass up on - even though they were still viewed as a bit pricey. Today, SmartSense's data shows that convenience still has older generations' hearts. For Boomers, Gen X, and Millennials, longevity and convenience still rank as the highest reasons to purchase frozen food,"
Sixty-three percent of respondents say their financial situation has worsened over the past 12 months, and 65% report tightened grocery budgets. More than half of adults, including 66% of Gen Z, are turning to frozen foods for relief. In the past six months, 57% of Gen Z bought more frozen food to cut costs compared with 30% of Boomers. Seventy-seven percent of Gen Z report worsened economic situations, and 66% plan to buy more frozen food if grocery prices rise. Gen Z prioritizes affordability but remains skeptical about frozen food nutrition, quality, and safety. Older generations prioritize longevity and convenience when purchasing frozen foods.
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