"They still want to partake and have something adult and feel something different to help them relax, help them calm down. But a lot of people, especially younger consumers, are just fed up with the hangovers and the negative effects, and so they're shifting away from alcohol."
"I'll have an alcoholic drink, and then a Diet Coke, another alcoholic drink, and then a water, repeat,"
"I love the caffeine boost from the Diet Coke, and it still feels like a fun drink to have while out."
Young adults are drinking less deliberately, choosing to moderate rather than fully abstain. Many alternate alcoholic beverages with nonalcoholic, functional, or THC-infused options to remain social without next-day hangovers. Some individuals use pre- and post-drinking electrolytes and snacks and prioritize higher-quality spirits when they do drink. Others consciously sip water or caffeinated sodas between alcoholic drinks to limit intoxication and preserve the celebratory feel of nights out. The shift reflects a desire to feel relaxed and partake socially while avoiding the negative effects and hangovers associated with heavier drinking.
Read at Business Insider
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