"By 2024, nearly half of all new loyalty program signups came from Gen Z as the cohort overtook millennials as the most active generation in restaurant rewards programs for the first time, according to data from PAR Punchh, a loyalty program software from the foodservice tech company PAR Technology. That number has only increased as more and more of the generation, aged 14-29, start flexing their spending power."
"Singh argues that the generational takeover is structural, not cyclical. Gen Z grew up with smartphones and came of age during a pandemic that turbocharged mobile ordering and digital payments. For them, digital ordering, real-time rewards, and seamless app experiences aren't just perks - they're table stakes. 'When loyalty is frictionless, Gen Z shows up,' Singh said. 'When it's clunky, they move on immediately.'"
By 2024, nearly half of new restaurant loyalty program signups came from Gen Z, and that share has continued to grow as members of the 14-29 age range increase spending. Gen Z consumers place higher-than-average importance on loyalty or rewards programs when choosing where to eat, across dine-in, delivery, and takeout behaviors and across service segments. The generation grew up with smartphones and experienced a pandemic-driven surge in mobile ordering and digital payments, making digital ordering, real-time rewards, and seamless app experiences baseline expectations. When loyalty experiences are clunky, Gen Z switches brands; when they are frictionless, Gen Z remains engaged.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]