"Your thesis is that nice-looking food is destroying the restaurant industry? Yes, and I'm sticking with it. Why? Because if you make your food look nice, it attracts the wrong sort of customers, that's why. And by wrong sort of customers you mean? Influencers, obviously. Why are influencers so bad? They're only taking pictures of food. If only it were that simple."
"Legendary restaurateur Jeremy King says that influencers are now rocking up to his restaurants with suitcases full of outfit changes. It's an influenza-like outbreak, he wrote in The Standard. That cannot possibly be true. Apparently it is. His restaurant The Park in Bayswater, west London, has a beautiful set of toilets, which are now being clogged by obnoxious selfie-takers. He says that one group of women, who brought their own sound system, took so long in there that they blocked access for other diners. Scandalous."
Food porn entered common parlance around the 1980s, with Rosalind Coward using the term in her 1984 book Female Desire. The rise of visually striking food has shifted customer behavior and priorities in restaurants. Restaurants attract influencers who prioritize appearance, sometimes causing disruptive behavior and operational strain. Restaurateur Jeremy King reports influencers arriving with outfit changes and clogging facilities for lengthy selfies. The French bakery Poilane entered receivership after losses, with some attributing decline to competitors with stronger social media appeal. Poilane faces rising flour and labour costs and reduced domestic consumption alongside changing customer tastes driven by social media.
Read at www.theguardian.com
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