"Fifty minutes into a training session at a gym in lower Manhattan, I'm doing burpees and clean-and-jerks while Beyond Meat CEO Ethan Brown-all 6 feet, 5 inches of him-is bear-crawling into pushups, then slamming a medicine ball to the ground from overhead. I was lured to this TMPL gym off Astor Place because Brown is a lifelong fitness nut, and he'd shoehorned this workout in on Monday morning between arriving from L.A. the night before and departing again that afternoon."
"The product Brown handed me was from Beyond's new line of drinks, called Immerse-for the way he says its ingredients "immerse the consumer in the remarkable nutrition of plants." They come in 12-ounce cans that are sold in two protein strengths (10 and 20 grams) and three lightly carbonated flavors: lemon-lime, peach-mango, and orange-clementine. Each can delivers seven grams of fiber, plus electrolytes, and a full day's worth of vitamin C."
A lower Manhattan gym session featured burpees and clean-and-jerks while Beyond Meat CEO Ethan Brown performed intense movements. Brown scheduled the workout between flights and brought trainers Coach K and Dom to lead the session. The new product line, called Immerse, comprises 12-ounce lightly carbonated recovery drinks available with 10 or 20 grams of protein. Flavors include lemon-lime, peach-mango, and orange-clementine. Each can provides seven grams of fiber, electrolytes, and a full day's vitamin C. Protein currently comes from yellow peas, with plans to add other plant proteins such as fava beans. Initial 12-pack pricing is $29.95 and $34.95, with retail rollout forthcoming.
Read at Fast Company
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