"You don't need to be a member to get one of these smoothies delivered (via Uber Eats and Postmates), but you do need to be within the delivery zone, which, on the first day, is within one mile of the Kith club. Neither my home nor my office is anywhere close to that zone, so I did the only reasonable thing: I posted up at the Arlo Hotel in Hudson Square and ordered one of each smoothie to be delivered to the front desk."
"Before we get to the quality of the smoothies, we should discuss the price further. The smoothies are famously $20, but they are more like $25 on the East Coast: The bill for a quartet of Malibu Mango, Coconut Cloud, Vanilla Matcha, and Strawberry Glaze Skin smoothies came out to just about $130 after all the taxes and fees were added - Uber and Kith need their cuts too."
Erewhon-style smoothies and imitator shops have proliferated across New York, characterized by streaked vegan cream and fruit. Erewhon arrived in the city via a bar inside Kith Ivy, a West Village sports club with a $36,000 membership fee. Delivery was offered through Uber Eats and Postmates but initially limited to a one-mile zone around the club. An order placed at 11:32 a.m. arrived in 36 minutes with a $2.99 priority delivery charge. Retail smoothie prices listed at $20 effectively rise to about $25 on the East Coast after taxes and delivery fees. A four-smoothie order totaled approximately $130 after fees. A former employee indicated consistent product quality across locations.
Read at Grub Street
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