"Just when Los Angeles started to accept the possibility that a $20 smoothie was somewhat normal, Erewhon upped the outrage game. On October 6, the high-end supermarket announced the $100 Strawberry Glaze Skin Smoothie Kit on Instagram, which would ship nationwide for those who want to recreate the Tonic Bar experience at home. The kit includes four pre-portioned servings of the smoothie, and proceeds were donated to the American Cancer Society in support of Breast Cancer Awareness Month. The kit sold out almost immediately."
"Erewhon's announcement followed multiple previous Instagram posts teasing the skylines of Chicago, New York, San Francisco, and Downtown LA with "A Taste of Erewhon Shipping to Your City. Coming soon." Commenters hoped that the posts indicated that Erewhon would expand to their areas, but their hopes were quickly dashed. Instead, a handful of devoted Erewhon fans will soon be blending up their own Hailey Bieber smoothies at home - all for $100."
Erewhon offered a $100 Strawberry Glaze Skin Smoothie Kit with four pre-portioned servings, nationwide shipping, proceeds donated to the American Cancer Society for Breast Cancer Awareness Month, and the kit sold out almost immediately. Instagram teasers showed the skylines of Chicago, New York, San Francisco, and Downtown LA with the phrase "A Taste of Erewhon Shipping to Your City. Coming soon," but the imagery did not indicate store expansion; instead fans will recreate Hailey Bieber smoothies at home. Los Angeles restaurants are struggling, with restaurateurs citing the Trump administration, Hollywood strikes, and rising costs. CicLAvia will close streets across multiple neighborhoods on October 12, and a dining map lists places to eat while exploring. South Bay's restaurant scene is experiencing a resurgence with Vin Folk, AttaGirl, Stecca Taverna, Redwood Pie, and a Sushi Bar residency.
Read at Eater LA
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