"That's left one distillery wondering why those companies should have all the fun - and taking steps to establish their own foothold in that world. Which is what's led to this week's announcement that Elijah Craig is branching out into cologne. Specifically, with Elijah Craig Char No. 3 Cologne - a scent that's now available to order directly through the distillery."
"According to the announcement, the cologne features "hints of juniper berry, lavandin, and orange blossom."Max Stefka, Heaven Hill's Associate Vice President of Global Whiskey Brands, described the cologne as "[capturing] the spirit of our legacy through a rich, layered scent experience that feels unmistakably Elijah Craig."Elijah Craig worked with several other companies to develop Char No. 3, including Crafting Beauty, which handled the actual manufacturing of the scent, and Symrise, which researched the charred oak scent at the heart of this fragrance."
Grooming products increasingly incorporate whiskey-inspired aromas, commonly produced by established personal care brands. Elijah Craig introduced Char No. 3 Cologne, available directly from the distillery, blending hints of juniper berry, lavandin, orange blossom, and a charred oak core. Heaven Hill's Max Stefka said the fragrance captures the spirit of the brand through a rich, layered scent. Elijah Craig partnered with Crafting Beauty for manufacturing and Symrise to research the charred oak element. Other distilleries and brands, such as Duke Cannon and Buffalo Trace, have previously collaborated on whiskey-themed grooming items.
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