"We see El Pollo Loco as having the potential to be a national brand,"
"We're known as having flavorful, quality food that's fast and easy. And we are really leaning into that as consumers are wanting to eat a little bit healthier but also pushing for quality. And there's just not a lot of grilled competitors,"
"However, having the name Pollo, we also feel we have license with our kitchen to go beyond our grilled heritage. And with all the growth that we are seeing in fried, if we can find a way to do fried at a higher quality, that's really something that we think we can distinguish ourselves with."
El Pollo Loco opened its 500th location on Oct. 17 in Colorado Springs and added drive-thrus in El Paso on Oct. 24 and Albuquerque on Nov. 6. The chain now operates in eight states and plans expansion into Washington and Idaho. El Pollo Loco positions its citrus grilled chicken as a unique product in a crowded quick-service chicken market while testing fried items to capture demand. The chain is testing chicken tenders in Orange County and working on a chicken sandwich. New tenders feature spicy breading and two sauces, with pricing ranging from $5.99 to $10.99 and combos for $2.80 extra.
Read at Daily News
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