"But there are lots of unexpectedly non-vegan foods and refreshments you might not realize that you're leaving behind - Diet Pepsi being one of them. Carbonated and sweet with that classic cola flavor, Diet Pepsi is one of the most popular zero-sugar sodas on the market. Unfortunately, it is the only one in PepsiCo's entire product range that isn't suitable for vegans or vegetarians."
"Without a direct explanation from PepsiCo, fans have speculated what the secret, non-vegan ingredient in Diet Pepsi might be. Some have suggested the use of milk powder. However, if that were the case, the cans would have to list dairy as an allergen -- also, they'd still technically be considered vegetarian friendly, which PepsiCo already clarified was not the case."
Many unexpected foods and drinks contain animal-derived ingredients, and Diet Pepsi is one such product not suitable for vegans or vegetarians. PepsiCo has not revealed the reason, prompting speculation about milk powder or animal-derived fining agents used in filtering. Milk powder would require dairy allergen labeling and would still be vegetarian, so attention has focused on fining agents like gelatin, isinglass, or casein possibly leaving trace amounts. PepsiCo cited commercial sensitivity and declined to explain. Several other sodas contain gelatin, and white sugar in the U.S. can be filtered with bone char, making some sodas non-vegan.
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