Cracker Barrel announced it will remove the recently introduced logo and restore the longstanding 'old timer' mascot. The company thanked customers for feedback and said it listened. Shares initially declined after the logo-change backlash, then the stock rose 7% after-hours following the reversal announcement. The company pledged to preserve heritage as a central element of the brand amid controversy tied to a MAGA-related backlash. The logo reversal aims to respond to customer sentiment while stabilizing investor confidence.
"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have," the company said in an online statement.
"Our new logo is going away and our 'old timer' will remain."
"The stock rose 7% after-hours Tuesday following the company's announcement that it's returning to the old logo."
"Go deeper: Cracker Barrel vows to keep \"heritage at the heart\" after MAGA outrage"
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