Cracker Barrel unveiled a new logo that removed the old man and barrel and dropped the phrase "Old Country Store." The redesign is the chain's fifth rebrand in its 56-year history. The change triggered widespread backlash across social platforms, eliciting reactions from public figures and rival restaurants. Core restaurant features — rocking chairs on porches, warm hearth fires, peg games, gift shop treasures, and antiques sourced from Lebanon, Tennessee — will remain. Uncle Herschel was removed from the logo but continues to appear on the menu, road signs, and inside the country store. The chain is maintaining the redesign despite criticism.
Last week, the company unveiled a new logo with a cleaner-looking font that removed the old man and the barrel from the design. The phrase "Old Country Store" was also removed. It's Cracker Barrel's fifth rebrand in its 56-year history. Naturally, social media has not been kind about the rebrand, and everyone has seemed to weigh in, from President Donald Trump to rival restaurants like Steak 'n Shake.
The company noted that the "logo and remodels may be making headlines," but many things aren't going away, including "rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee." "If the last few days have shown us anything, it's how deeply people care about Cracker Barrel," the statement said. "We're truly grateful for your heartfelt voices."
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