"Their Kirkland brand, which most shoppers know for its high-quality products, can also be found on several types of alcohol, including 100% agave tequila. Tequila production is tightly regulated in Mexico, so exacting standards must be met to produce anything that can legally be called tequila. This level of regulation is often reflected in the price of the final product. But because Costco is such a volume seller, it can offer the same product for a much lower price."
"You can buy many tequilas at Costco, and Kirkland Signature tequila comes in three varieties: Blanco, Reposado, and Añejo. The different names correspond to how long each tequila is aged, something like how whiskey aging is classified. The older the tequila, the darker the color and the richer and more complex the flavor. At the heart of the new lawsuit is the claim that all of these Kirkland Signature tequilas are not made with 100% blue agave."
Costco sells Kirkland Signature tequila varieties Blanco, Reposado, and Añejo marketed as 100% blue agave. Mexican tequila production is tightly regulated, and agave-only tequilas typically cost more, but Costco sells Kirkland tequila at low prices due to high-volume retailing. A class-action lawsuit alleges the Kirkland tequilas are adulterated with cane sugar, based on Nuclear Magnetic Resonance analysis of ethanol isotope signatures. The suit claims the bottles' 100% blue agave labeling would be false if sugar adulteration is proven, potentially creating false-advertising liability and significant financial exposure for Costco.
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