"Chipotle Mexican Grill is constructing its athletic roster for 2026. This week, the Newport Beach-based fast casual chain and the PGA Tour announced a marketing partnership that makes it the official Mexican restaurant of the tour as well as PGA Tour Champions, which is for pro golfers age 50 and older. That means Chipotle will be called the official Mexican restaurant for these organizations, as well as their official burrito, taco, quesadilla and bowl, according to a news release."
"And Chipotle will sponsor the "Hot Streak" feature on the PGA Tour app, now to be called "Hot Streak presented by Chipotle." "There's nothing like a perfect drive," says brand ambassador and Burbank native Max Homa in a launch video. It depicts the pro golfer going through a Chipotle drive-thru in a goft cart to pick up a chicken bowl."
Chipotle Mexican Grill signed a marketing partnership with the PGA Tour and PGA Tour Champions, becoming the official Mexican restaurant and the official burrito, taco, quesadilla and bowl. Chipotle will sponsor the PGA Tour app feature "Hot Streak," which will be renamed "Hot Streak presented by Chipotle." Brand ambassador Max Homa appears in launch creative driving a golf cart through a Chipotle drive-thru to pick up a chicken bowl. Chipotle also partnered with EA Sports for EA Sports College Football 26, where digital purchases with promo code CHIPCUT unlock a Taste Victory Pack and feature in the Chipotle Challenger Series. Chipotle expanded its first-ever high-protein menu with three items, including Josh Hart's 95-gram protein burrito.
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